Job ad optimization agent

Cut job board spend by 70%

Most job ad budget pays for clicks that never become candidates. Cruit's AI rewrites your ads, places them on the boards that work for each role and moves budget every day to where qualified applicants come from.

Optimizes spend across 30+ job boards

  • indeed
  • Linkedin
  • Glassdoor
  • StepStone
  • monster
  • ZipRecruiter
  • XING
  • Nationale Vacaturebank
  • werk.nl
Job ad performance12 open roles · last 12 weeks
optimizing
Monthly ad spend
€18,400−0%
Qualified applicants
56+0%
Ad spendQualified applicants
Budget by boardcost / qualified
  • Indeed€96
  • LinkedIn Jobs€88
  • Niche tech boards€54
  • Glassdoor€140
  • StepStone€110
  • Paused Glassdoor for Data Engineer: €140 per qualified applicant
  • Shifted €260 from Indeed to LinkedIn Jobs for Account Executive
  • Stopped spend on Product Designer: pipeline full

01 · Rewrite

Ads that the right people click

The agent rewrites each posting for the board it runs on: a clear title people search for, the salary range up front, the requirements that matter and nothing that filters out good candidates. Fewer wasted clicks, more applicants who fit.

Ad quality41 / 100
TITLE
Rockstar Ninja Developer wanted!!
Rockstar Ninja Developer wanted!!
  • Searchable title
  • Salary range up front
  • Requirements cut from 14 to 6
  • Inclusive language
  • Fits on a phone screen

02 · Place

The right boards for every role

A backend engineer and a warehouse lead don't search in the same places. The agent picks boards per role based on what has produced hires for you and for similar companies, and skips the ones that only produce volume.

Senior Backend EngineerWarehouse LeadAccount Executive

    03 · Tune daily

    Budget follows the applicants

    Every day the agent compares boards on cost per qualified applicant. It pauses ads that stopped working, shifts budget to the ones that do, and stops spending on a role the moment the pipeline is full.

    Senior Backend EngineerDay 1
    • Niche tech boardsLive€300
    • LinkedIn JobsLive€300
    • IndeedLive€300
    • GlassdoorLive€300

    Day 1: budget split evenly to learn what works.

    04 · Measure what matters

    Clicks are cheap. Qualified applicants aren't.

    Boards report clicks and applies. Cruit reads your ATS to see who actually passed screening, so every board is judged on cost per qualified applicant and cost per hire.

    BOARDCLICKSAPPLIESQUALIF.€ / QUALIF.
    Indeed4,82021218€58
    LinkedIn Jobs2,1409621€66
    Niche tech boards6104429€34
    Glassdoor1,980713€140
    StepStone890387€88
    Qualified = passed screening in your ATS

    05 · Hand off

    From applicant to first interview

    Applicants from your ads go into the same pipeline as search, referral and talent pool candidates. The agents follow up, answer questions and book the first interview.

    Applied
    • Julia Mertens
      Indeed
    • Omar Haddad
      LinkedIn Jobs
    • Sanne Vos
      Niche tech board
    Screened
    • Bram Visser
      LinkedIn Jobs
    • Lotte de Wit
      StepStone
    • Kai Peters
      Niche tech board
    First interview
    • Julia Mertens
      Interview · Thu 10:00
    • Omar Haddad
      Interview · Thu 10:00

    Guardrails

    You set the budget. The agent stays inside it.

    • Hard budget caps

      Set a monthly cap per role or per team. The agent reallocates within it and never goes over.

    • You approve the copy

      Rewritten ads wait for your approval before they go live, with a side-by-side view of what changed.

    • Pay transparency built in

      Salary ranges and required disclosures are checked per country before an ad is published.

    • No board lock-in

      Keep your existing board contracts. The agent works with the accounts and credits you already have.

    • Stops when the pipeline is full

      Once a role has enough qualified applicants, spend pauses automatically until you need more.

    • Every move explained

      Each pause, shift and rewrite is logged with the numbers behind it, so finance and hiring managers can follow along.

    Spend less on ads, hire more from them

    Connect your ATS and job board accounts. We'll show where your budget goes today and what it could buy instead.